How can you use a form of advertising if you aren’t entirely sure exactly what it’s supposed to do? Each marketing device you’ll come across was made for a different purpose. That’s what you should first consider, that these forms of marketing were invented to fulfill a very specific purpose, and if you want to [...]

Just in case you do claim, the policy includes every possible way of avoiding payment on the claim. So all the headlines in the quotes and on the front page of the policy sell you the idea of coverage. All the small print later in the policy limits and excludes the insurer’s liability to pay. [...]